– LABEL Collections - locally made, ready-to-wear womenswear - has launched its Autumn/Winter 2015 Collection One inspired by textured fabrics and a recent trip to Turkey.
Chief designer Nadia Turton started LABEL Collections in 2006 and sold her first collection to stores in February 2007. It was while studying for her Diploma in Fashion at Cape Technikon that Nadia created a business plan for LABEL Collections as a third year project. While the name and dream stuck she gained valuable experience in the fashion industry before she brought the brand to life.
In between graduating and the launching of LABEL Collections, Nadia worked at the French Connection flagship store in London following on to design for big South African retailers at various design houses. “The experience which I gained designing for the larger retailers really created the foundation for LABEL Collections”, says Nadia. “I knew that I wanted to continue designing a range of desirable wardrobe essentials but I wanted it to be exclusive in terms of the units I produced per style.” Inspired by European fashion trends, LABEL Collections is based on season-right collections of a high quality. The brand is made up of two ranges - LABEL FEMME, Nadia’s ready-to-wear womenwear and LABEL La Mere, sophisticated maternity wear.
Every four to six weeks, capsule collections are released centering on a neutral palette and a special print. A recent trip to Turkey formed the main inspiration behind the A/W 2015 Collection One featuring rich, earthy tones – including Marsala Red - with greater importance placed on the texture of the fabrics used. The collection incorporates various trending details including mesh sleeves, exposed metal zips, sheer side panels, studded shoulders and pleather trimmings. Key items found in this collection include a classic trench coat, an oversized cardigan with lurex detail, a chunky knit, a double layer mandarin collar blouse, a boucle biker jacket and what Nadia refers to as “miracle” pants. “It is a collection you’ll feel confident and beautiful wearing,” says Nadia, whose focus as always is on effortless dressing, keeping everyday style simple and chic.
At the launch of LABEL Collections A/W range