ARE YOU A CITY GIRL OR A BEACH BABE?
Big city bright lights or balmy beach days
Taking inspiration from the global fashion and street culture capitals, New York, Milan and
Paris, the Bronx Woman SS15 Collection explores a fierce, yet fun approach to summer
fashion with an emphasis on slick metallic colourways and vivacious floral prints. “My aim this
season was to avoid the norm and explore new avenue
s by taking stylish risks with colour
and print combinations. We want to stand out!” explains designer Wayne Roos.
The collection was built around a core colour palette of red, black and white with touches of
metallic, nude, print and patent. Wayne added key floral prints to amplify styling without
detracting from the shoe styles.
“The SS15 Collection just says summer. All of the elements used in the shoot speak to the
summer lifestyle of an urban princess or laid back
beach babe. Palm trees, lazy bicycle rides,
celebrations, renewal and exotic destinations,” says Robynne Kahn, creative force behind the
Bronx Woman summer campaign.
Shoes pop against an all white background and take
centre stage in this season’s campaign.
The collection is perfectly partnered with minimalist styling that celebrates long summer days
and event hotter summer nights.
WHICH BRONX WOMAN GIRL ARE YOU?