Last Wednesday I interviewed the lovely Nadia Turton designer/owner of local fashion brand LABEL. Her newly launched SS15/16 collection, I had a few questions for the designer about the rise of LABEL and the new collection and here is what she had to say:
Me: How did the rise of LABEL begin?
LABEL started 8 years ago. I studied fashion and worked at clothing boutiques as a casual. I actually wanted to study Advertising, but my mom and aunt made me study fashion. - (good thing they made her study fashion, she made it work!)- After I did a gap year, went overseas and worked at French Connection for a while which I enjoyed very much. I came back home and started designing for big retailers. I then decided to create my own brand. With the encouragement of friends and family, now LABEL is here.
Me: Does LABEL design for certain age groups?
It's a broad age market. Anywhere from 25 to 60 years old, depending how young at heart you are (laughs). It's definitely a versatile wear for most age groups and because of its versatility you can style it the way you like and still remain proper and stylish.
Me: Let's talk about the new collection. Tell us about the new SS15/16 collection
The collection is a very versatile wear. Can be worn day and/or night, styled to any occasion. It's a story telling feature, with every drop that arrives it continues it flow without breaking or disturbing the previous set. It all flows well together. With prints like leopard, sheer floral pieces, ombre dip dye, stripes and minty colours while all created with natural fabrics as far as possible.
Me: Where did you get your inspiration from for the collection:
I know it sounds corny, but inspiration is everywhere. I find it in the most simplest things. If I see a specific colour, I fall in love with it and create something out it. It's everywhere.
Me: Where else can we get hold of the collection?
LABEL ships worldwide, so I can be contacted directly for orders. There is a online site, but for regular updates be sure to follow our Instagram and Facebook page.
LABEL also stocks other fellow local SA brands: Take Charge SA, Jeep Thomas, House of Cinnamon and Lisa Stanton.
For direct and worldwide orders email Nadia: email@example.com
And follow LABEL on Instagram - @label_collections and Like their Facebook Page -LABEL for daily updates.
And be sure to pop in to the lovely store to see the new collection:
The Point Mall
Thank you Nadia for taking out the time to sit and discuss your collection with me. Great collection!