Images by Teagan Smith

On Thursday 23 March Diesel chose the V&A Waterfront to debut its new retail design concept in South Africa and celebrated with an exclusive in-store event. 

The new concept perfectly captures the expression of the brand’s alternative to luxury positioning. Guests were spoilt with a selection of beautifully crafted footwear and accessories, iconic fashion garments and of course, a wide selection of denim, where the emphasis is on the quality and mastery of the brand.

With the likes of local stars such as Jeannie D, Jimmy Nevis and  Tracy-Lee Rosslind. to name a few. 

Italian styled canapĂ© food was served while Fluer Du Cap provided the wines, and additional beverages were provided by Grant’s Whiskey & Hunters Extreme BOLD, as an added element to the event Diesel offered live tattooing by Gareth Doye Tattoos and a barber shop by Edge for Men as part of the experience.